Archiproducts Design Awards is coming back!
Bergère armchair is the candidate to 2018 edition as the icon of the Emma project, whose the weaving represents the past and the future of our company: that’s why you have to vote it!
Waiting for the results, we think about the win of last year thanks to our Bahia, design Calvi Brambilla for the outdoor category: find more on http://bit.ly/2x9q7fq
#varaschin #varaschinoutdoortherapy #varaschinmoments
A look from above on Varaschin photo shooting in its summer dress.
What can you see?
A location: Ibiza, water, sea, reef.
The distinguishing features of summer with its June sun.
Colors: the blue of our logo, of the sky, of the sea; the warm and natural colors of rope, fruits, the soil and of a spectacular sunset.
A subject: the new Landscapes collections, our new catalogue 2019/2020.
A team: the management, the photographer and his assistants, the Art Director and the Varaschin logistic’s group.
When we started our short journey from Italy to Spain, we had some sources of inspiration packed in our suitcase to give shape to our ideas:
Outdoor therapy philosophy, a dynamic mood, a summer energy, a team with its different faces and the concept of our new collections.
We came back with a lighter suitcase: after having spent our ideas and realized the shooting, we were pervaded by the healthy thoughtlessness and light-heartedness of those who have carried out a job with extreme satisfaction.
From above we shift our view and look at ourselves and at the future.
Between us fellow glances as architects of a common project, smiling despite so much work to do.
We carried out the shooting simply watching the sunset, relaxed on the design of a sofa, that perfectly represents the pleasure of being together, and the concept of conviviality, a value for Varaschin.
We laughed, we joked and we talked about the future looking the future.
#wearevaraschin #varaschin #outdoortherapy
Behind the scenes is the backstage of our work.
A mosaic, harmonious and defined as a whole but made up of different pieces.
Each piece is essential for its composition and beauty. Each piece is made of us.
The photo shooting is, indeed, the occasion for creating a new mosaic. An experience that involves people with different roles, in the need to capture and give the best image of their work to the world.
Living a few days together, sharing the same space, different from the office, brings out hidden dimensions of us, feelings, experiences, personal skills that have no time to be explored on a daily life.
Nobody stops, with the body or the mind.
Varaschin is therefore not only a brand but a context with many faces and a single point of view: the desire to complete the objectives set respecting company values, history and corporate growth over the years.
Behind the scenes there’s the story of a company, almost arrived to its fiftieth birthday, of a family, a tradition, a bond with the territory, the attention to human relationships and to the sharing, the passion for the work.
Portraits, impressions of us and the environment. This is Varaschin Outdoor Therapy 2018
Thanks to Gian Paolo Serna photography and Storytellersvideo
Also on the occasion of the Milan Design week 2018, Archiproducts interviewed our designer Monica Armani for the presentation of a product as new icon for Varaschin’s brand: the bergère armchair to complete the Emma collection.
The collection stands out for its comforting style, unique but versatile, ideal for fluid environments, lived between indoor and outdoor.
To extend the collection, the designer has also thought of sofas and lounge armchairs with sinuous shapes, spacious and relaxing and at the same time comfortable, elegant and stylish.
Emma is the result of a complex project, for enhancing the weaving, as an element of the tradition and history of Varaschin, a company founded in 1969 making use of natural products such as rattan and wicker.
The aim is achieved through a functional line, where the tradition of weaving adapts to a contemporary living without giving up the right comfort.
From the 2nd to the 4th of MAY 2018 Varaschin will be present to HD Expo Las Vegas, the best OUTDOOR FURNITURE SHOW dedicated to the hospitality design.
Varaschin Outdoor Therapy will be waiting for you at our booth #4661, with its business partner Italian Collection, for meeting professional visitors, designers, architects the best solutions of OUTDOOR FURNITURE for its projects.
Here below the link to the event https://www.hdexpo.com/ and to our dedicated page HD Expo – Varaschin spa
The 2018 edition of the Varaschin’s booth is the expression of the philosophy of Outdoor Therapy, now consolidated and strongly shared by the company management.
The Outdoor Therapy is a source of inspiration for this year’s concept with the “DYNAMIC LIFESTYLE” as a protagonist. A daily lifestyle made of dynamic instants, moments in movement, expressions of wellbeing experienced in the open air, in harmony with the ENVIRONMENT.
Our artistic director, the Architect Lo Scalzo Moscheri decided to express this concept by the image of the moments, captured through a series of Polaroid pictures or slowmotion videos.
Stolen moments of daily life, of suggestive emotions, of “immersive locations“, for nourishing the sharing, the introspection and the sensitivity towards perfumes, shapes, colors, flavors, surrounding sounds.
Portraits, Impressions of us and the Environment. This is the Varaschin Outdoor Therapy
Ready? Let’s go for the winter photoshoot.
Varaschin products will be tested in a freezing and snowy environment, in a location in the middle of the Dolomites…stay tuned!
Last Friday, December 15th 2017 Varaschin Outdoor Therapy has opened its headquarters doors to the #wakeupandexplore event, an exclusive meeting with Lorenzo Franco Santin, the photographer and hiker who first walked through Sentiero Italia, a more than 6,000-km hiking route which crosses the entire national territory.
Lorenzo started his journey from Sardinia and then arrived to Friuli-Venezia Giulia about 5 months later, walking on his own with just a 9,5-kg backpack as equipment and a sleeping bag. His intention was to live the mountain in an intense and genuine way, getting to the destination as fast as possible but enjoying every single moment. He had to count only on his will and determination, developing his spirit of survival.
Guest and moderator of the event has been Alleris Pizzut, Central Councilor of C.A.I. (Italian Alpine Club) of Pordenone who had several questions for Lorenzo, to get a deeper knowledge of his adventure. The event was attended by more than 130 people.
An exciting evening, full of participation, interest and curiosity for an alternative lifestyle, such Lorenzo’s: a bit “out of the box” and in contact with nature.
An initiative that also denotes a new way of doing business, based on the concept of “sharing of values”: two apparently different worlds such as outdoor furniture and trekking, discover to share the same passion for life in the open air and wellness, the first through comfort, the other through sport.
Sunbed BAHÍA by Varaschin is the winner of the outdoor category at Archiproducts Design Awards 2017.
Snapshot of the excellences in international design, the ADA spotlight the most virtuous cooperations between brands and designers and award the innovation and creativity beyond the products.
The international jury, whose members are 40 among the most influent international architecture firms, in synergy with the Archiproducts Design Awards team, selected BAHÍA product out of over 600 candidate proposals coming from all over the world.
Designed by Calvi&Brambilla, Bahìa sunbed was awarded as the best design product in the outdoor category, for its aesthetics, design quality, product graphics and semantics.
The Award is an iconic object made up of ceramics and metal, and designed in a limited edition by the Spanish designers of MUT Design Studio, who explored the anamorphic art starting from the ADA concept.
Join forces as a group of excellences.
This is the aim of OLC group, which gathers 3 top outdoor Italian brands, each one as a leader in different areas of expertise.
KE, Varaschin Outdoor Therapy and Woodn banded together as OLC – Outdoor Leading Companies: the aim is to provide a complete answer to all those projects where integrated outdoor solutions are needed.
The OLC network will be able to offer complementary know-how to those most particular customers.
Outdoor design has proven to be one of the most significant architectural and landscaping topics these days. Adding more and more to a global project idea, outdoor design is the element of primary connection between man and nature, a critical element for a good quality of life.
A partnership whose primary goal is spreading the prestige and quality of Italian outdoor manufacturing worldwide: not only design, but also research and development of innovative technology solutions, focusing on maximum attention to detail and passion for beauty.
