Conviviality, lightness and comfort. At Milan Design Week 2022 we brought new furnishing ideas that respond to the desire to experience the outdoors as a natural extension of the indoor space.

Our designers tell us more about the proposals that we previewed in Brera, in the welcoming and relaxing courtyard of the Istituto Lombardo.

Enjoy.

You may find these videos and many more on our YouTube channel

After eight years of creative direction headed by architect and designer Daniele Lo Scalzo Moscheri, whose contribution to the growth of the brand has been greatly appreciated, the role of indicating the route of the next Varaschin collections passes to Edoardo Gherardi, at the helm of the homonymous architecture studio based in Treviso and Castelfranco Veneto. Already designer of some Varaschin products and creative director of several companies in the furniture sector, Gherardi – a professional who works in various fields, from product design to interior design, from naval to urban design – has won several awards in his career, including the third Young & Design award in 2006 and 2007, the Iconic Award in 2017, the German Design Award in 2018 and 2020 and The Plan Award in 2019. To Edoardo, our warmest welcome on board.

This video summarizes the distinctive values of the brand into a thirty-second story set in two exceptional locations: Terrazza Martini in Milan and the enchanting Villa Varda Park.

Central are the pleasure of admiring and caressing the beauty and quality of our products, the pleasure of tasting the intimacy of outdoor conviviality, of enjoying the relaxation offered by a design that is a joyful synthesis of form and functionality, rediscovering well-being.

We invite you watch the commercial until the last frame because the images, words and sounds reach the end of the video leaving a watermark that, regardless of the place where people are, even the most exclusive place, our collections have the power to take them by the hand and magically lead them to an imaginary place immersed in the peace of nature.

Varaschin protagonista di una nuova cultura d’impresa