Video | Varaschin

#OutdoorTalks

#OutdoorTalks is a journey to discover the Varaschin world told by the voice of some of its interpreters. An informal chat in the open air, surrounded by nature, to deepen our values, our philosophy and our vision step by step.

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OUTDOORTALKS | Pio e Tito Toso talks about Outdoor Cooking
Architects Pio and Tito Toso present the new addition to Varaschin's line: Outdoor Cooking. An outdoor kitchen born out of an ambitious project, characterised by an essential and elegant design. The perfect synthesis between elegance and practicality.
OUTDOORTALKS | Stefano Giust talks about business growth
"A company in full health, the direct consequence of a virtuous path over seven years." This is how our COO Stefano Giust describes the current situation of our company. An uphill road, full of many achievements but, above all, with clear and already well-defined goals for the future. Which ones? Find out now by listening to the full interview.
OUTDOORTALKS | José Manuel Ferrero talks about Sunmoon
We present Sunmoon, the new gazebo system designed by José Manuel Ferrero, creative director of the design atelier estudi{H}ac. Conceived to embellish outdoor environments, adapting to every space and occasion, Sunmoon is the result of a structural research that combines lines with shapes, making it the perfect synthesis of functionality, form and design. Discover it now by clicking play.
OUTDOORTALKS | Edoardo Gherardi talks about Noss and Flexion
Items that speak to the heart because they are made with love and passion. Listen to architect Edoardo Gherardi as he describes his Noss and Flexion collections. The choice of materials, the shapes that seem to float in the air. This and much more. Click play and enjoy the story with us.
OUTDOORTALKS | Monica Armani talks about Emma and Emma Cross
It's the sum of the details that creates special products. Weavings and lines chase each other creating furniture that embrace, cuddle and caress you. Listen to the architect Monica Armani as she talks about her two flagship collections: Emma and Emma Cross.
OUTDOORTALKS | Edoardo Gherardi talks about the new creative direction
Consolidate the Varaschin brand in a first-rate international landscape, thanks to the six corporate values, maintaining a coherence that is the result of a work that will be carried out in synergy by Gherardi Architetti, Care Communication agency and our company. These are the words of Edoardo Gherardi, the new Varaschin creative director, protagonist of a new episode of #Outdoortalks.
OUTDOORTALKS | Calvi Brambilla talk about their relationship with Varaschin
Tibidabo, Kolonaki, Bento, Bahia, Lapis: our partnership with Calvi Brambilla has taken shape in numerous collections, all referable to a common denominator, the desire to create quality furnishings that welcome people in their moments of open-air relaxation. A new episode of #Outdoortalks takes us right into Calvi Brambilla's studio. Good vision.
OUTDOORTALKS | Daniele Lo Scalzo Moscheri about Belt collection
#OutdoorTalks is a journey to discover the Varaschin world told by the voice of some of its interpreters. An informal talk in the open air, surrounded by nature, to discover our values, our philosophy and our vision step by step. The protagonist of this episode is Daniele Lo Scalzo Moscheri, architect and designer. Good vision.
OUTDOORTALKS | Edoardo Gherardi talks about Noss
“A small architecture made of two materials that merge, seek each other, touch and subtract”. Edoardo Gherardi, Varaschin art director, presents the Noss project in a new episode of #OutdoorTalks.
OUTDOORTALKS | Verena Varaschin about marketing and communication
#OutdoorTalks is a journey to discover the Varaschin world told by the voice of some of its interpreters. An informal talk in the open air, surrounded by nature, to discover our values, our philosophy and our vision step by step. The protagonist of this episode is Verena Varaschin, Varaschin Marketing & communication manager. Good vision.
OUTDOORTALKS | Monica Armani about Emma Cross
#OutdoorTalks is a journey to discover the Varaschin world told by the voice of some of its interpreters. An informal talk in the open air, surrounded by nature, to discover our values, our philosophy and our vision step by step. The protagonist of this episode is Monica Armani, architect and designer. Good vision.
OUTDOORTALKS | Stefano Giust about brand values
#OutdoorTalks is a journey to discover the Varaschin world told by the voice of some of its interpreters. An informal talk in the open air, surrounded by nature, to discover our values, our philosophy and our vision step by step. The protagonist of the first episode is Stefano Giust, Varaschin Operations Director. Good vision.

#WELLNESSTHERAPY

Cos’è il benessere se non la ricerca del miglior equilibrio possibile tra corpo, mente e anima? Varaschin Wellness Therapy traduce in sistema di arredo di questo concetto, mirando contemporaneamente a costruire un legame più stretto tra essere umano e natura.

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#WELLNESSTHERAPY | DOUBLE BED
The desire for a rest to be enjoyed in two. Double bed, with its large surface, will let you discover relaxation enriched by the pleasure of socializing. Wellness Therapy, design Alberto Apostoli awaits you here.
#WELLNESSTHERAPY | TECHNOLOGIES
Technology at the service of well-being. A system that contains a world of experiences. Wellness Therapy is creativity and ingenuity, combined with caressing shapes, cradling sounds, enveloping lights, inebriating scents.
#WELLNESSTHERAPY | Varaschin meets Alberto Apostoli
Essentiality. This is the fil rouge on which the design philosophy of Wellness Therapy is based, a new way of experiencing wellbeing. Find out what it is directly from the words of its creator and visit wellnesstherapy.varaschin.it more details.
#WELLNESSTHERAPY | STONE
A unique complement, whose source of inspiration is the stone shaped by time. The stone, which houses the most advanced technologies to give moments of unconditional relax. Discover with us all its multisensory and multimedia elements.
#WELLNESSTHERAPY | A NEW ERA
Soul, mind and body in a new way of experiencing wellness. Today begins a new journey, a new chapter, a new story to be told, which does not differ from what we have been up to today but, actually, enriches it. Discover Wellness Therapy.
#WELLNESSTHERAPY | Sunlounger
Games of lines and geometries. Ergonomically perfect, the Relax sunlounger of the Wellness Therapy collection is designed to offer moments of absolute well-being. Close your eyes and let yourself be cradled by its soft shapes while scents of eucalyptus and thyme spreads in the air. Discover Wellness Therapy, designed by Alberto Apostoli
#WELLNESSTHERAPY | Single bed
An innovative modular system, completed by advanced technologies. Volumes integrated directly with each other and capable of giving an all-encompassing pleasure. Single bed from the Wellness Therapy collection is this, but also much more. Watch the video now and discover the innovative features designed by architect Alberto Apostoli.

#BrandMovies

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LONDON CALLING
Our brand story goes beyond the borders of Italy and lands on the banks of the Thames, choosing the timeless, eccentric and cosmopolitan beauty of London as a backdrop. The protagonist of the 2023 brand video is the exceptionality that the Varaschin collections, imagined as indispensable companions for any moment of our days, manage to infuse into everyday life.
OUTDOOR THERAPY II
The idea on which the video is based is to offer an emotionally engaging representation of the distinctive aspects of the brand, narrated through the human component and the "product" component, playing on the cross references between one and the other, triggered by conceptual and formal similarities. The urban and landscape frames are different, linked to the places where our aesthetic and entrepreneurial culture is rooted.
Outdoor therapy
The emotional story of a product experience that becomes a totality of experiences through the acts of observing, touching, imagining, relaxing and therefore living in a slow and virtuously aestheticizing dimension, in which exclusive beauty and naturalness meet and like each other. This, by focusing the narration on the individual meant as a symbol, a model of a target that aspires to exclusivity also in terms of identification.

Meet the designers

Many prestigious names in international design are interpreters of our philosophy . Experts in the art of merging tradition and innovation, they look to craftsmanship as a starting point to outline a new idea of modernity, more natural, welcoming and in tune with a present that attaches increasing importance to the quality and beauty of outdoor relaxation, the true protagonist of everything we have always imagined and created.

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OUTDOORTALKS | José Manuel Ferrero talks about Sunmoon
We present Sunmoon, the new gazebo system designed by José Manuel Ferrero, creative director of the design atelier estudi{H}ac. Conceived to embellish outdoor environments, adapting to every space and occasion, Sunmoon is the result of a structural research that combines lines with shapes, making it the perfect synthesis of functionality, form and design. Discover it now by clicking play.
SALONE DEL MOBILE 2023 | Alain Gilles talks about Customade Table
Customade. An unique table, tailor-made to meet the needs of its users. Its main feature? The infinite customization possibilities. Find out more now, by listening to the words of Alain Gilles, the designer who created it.
SALONE DEL MOBILE 2023 | Monica Armani talks about new products
During the latest edition of the Salone del Mobile, architect Monica Armani presented the novelties designed for Varaschin. The Emma collection has expanded with a nest, a refuge where intimacy and well-being intertwine. Emma Cross, on the other hand, has welcomed a new design object: a sunbed with an adjustable backrest, surrounded by the unmistakable handmade weaving. This and much, much more. Immerse yourself in relaxation, click play and watch the full interview.
SALONE DEL MOBILE 2023 | Edoardo Gherardi talks about Flexion
A dynamic collection, adaptable to different situations and able to converse with all Varaschin home seating. Flexion is the brainchild of architect Edoardo Gherardi who, with a play on lines and shapes, has created a series of tables whose main feature is the curved stem, single or double, sculpted in space with unprecedented dynamism. Discover it now by clicking play.
SALONE DEL MOBILE 2023 | EDOARDO GHERARDI
A dynamic collection, adaptable to different situations and able to converse with all Varaschin home seating. Flexion is the brainchild of architect Edoardo Gherardi who, with a play on lines and shapes, has created a series of tables whose main feature is the curved stem, single or double, sculpted in space with unprecedented dynamism. Discover it now by clicking play.
Meet the designers | Fuorisalone 2022 | Monica Armani
Monica Armani presents the news for Emma ad Emma Cross.
Meet the designers | Fuorisalone 2022 | Calvi Brambilla
Fabio Calvi presents the news for Tibidabo, design Calvi Brambilla.
Meet the designers | Fuorisalone 2022 | Daniele Lo Scalzo Moscheri
Daniele Lo Scalzo Moscheri presents the new collection Belt Air.
VARASCHIN | Milan Design Week 2022
7th - 12th June Istituto Lombardo – Accademia di Scienze e Lettere Via Borgonuovo 25, Brera 8th June | private event “Space to live / Time to create”

#OutdoorDeepExperience

Outdoor Deep Experience is a deep immersion in the landscape, an opportunity to get lost and find yourself, an invitation to live in connection with nature by rediscovering yourself.

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OUTDOOR DEEP EXPERIENCE III | ACT IV - The value of differences
Sharing: an important word. But how much does it have to do with overcoming one's limits? If we talk about cultural biases, certainly a lot. Our journey together with the mountain guide Paolo Posocco is coming to an end. Click play to watch the last episode of this season of Outdoor Deep Experience.
OUTDOOR DEEP EXPERIENCE III | ACT III - Body, mind, spirit
“To push the boundaries of your potential a little further you need to be able to count also on internal balance. Transforming body and mind in a single thing: this is the secret.” The third episode of Outdoor Deep Experience “Body, mind, spirit” is now online.
OUTDOOR DEEP EXPERIENCE III | ACT II - Overcoming your limits #2
"One thing that I have learned is that setting goals is important, as long as you don't sacrifice the present for the future: I believe that every single moment should be lived to the full. Time is the only real wealth." The second episode of the third season of Outdoor Deep Experience starts now. Ready to push your limits with us?
OUTDOOR DEEP EXPERIENCE III | ACT I - Overcoming your limits #1
"Facing a new experience means getting back in the game and deciding to do it when it is -or seems- harder becomes a challenge within a challenge. " Mountain guide Paolo Posocco returns in the third chapter of Outdoor Deep Experience. Are you ready for a new adventure with us? Click play, now.
Outdoor Deep Experience II | Act IV - For passion and for fun
For passion and for fun. From football to pole vaulting through enduro and then cycling: love for sport has always accompanied Elis' life, since she was little. The fourth and final episode of the Outdoor Deep Experience is here.
Outdoor Deep Experience II | Act III - Stop and start
Stop the tape and rewind. Stopping can be difficult, especially when we don't choose to. Elis knows this well: because of an injury she risked her future going up in flames. But then all the pieces came together as in the most wonderful of puzzles. How? Click play to find out. The third episode of Outdoor Deep Experience is here.
Outdoor Deep Experience II | Act II – Free wheeling thoughts
The most beautiful gift that our grandparents can give us are the moments spent together. Unique moments, in which time stands still and in which everything is more beautiful because it is illuminated by love, a true, pure, sincere feeling. And it is precisely to them that Elis associates one of his best memories: when with his grandmother, on Sundays, she was used to go seeing his grandfather's cycling races.
Outdoor Deep Experience II | Act I – Walks of life
A life path made of love and sport. A passion, that of the bicycle, inherited from mom and dad and consolidated thanks to Marco, the life partner with whom she faces wonderful challenges. All this, combined with an unconditional love for nature and its breathtaking landscapes. She is Elis Simeoni. Make yourself comfortable, “Outdoor Deep Experience” volume II starts today.
Outdoor Deep Experience | Act IV - Awareness and lightness
"A lifetime is not enough to discover all that some special places guard.” We agree with Paolo Posocco, mountain guide and protagonist of the fourth and last episode of #OutdoorDeepExperience. The exploration continues. Emma Cross armchair, design by Monica Armani. "
Outdoor Deep Experience | Act III - Authenticity and sharing
The concept of sublime can evoke different meanings for each one of us. If it were a landscape, what would it be for you? We present the third episode of Outdoor Deep Experience. Emma Cross armchair, design Monica Armani.
Outdoor Deep Experience | Act II – Crossing letting myself be crossed
Step by step, the path of the mountain guide Paolo Posocco continues, a path that says: “it’s a crossing through it more than a moving towards”. Are you ready to immerse yourself in the breathtaking scenery of the Tre Cime di Lavaredo? Watch the second episode of Outdoor Deep Experience. Emma Cross armchair, design Monica Armani.
Outdoor Deep Experience | Act I - Reason and emotion
Outdoor Deep Experience is a deep immersion in the landscape, an opportunity to get lost and find yourself, an invitation to live in connection with nature by rediscovering yourself. The protagonists of this first episode are the Tre Cime di Lavaredo, iconic peaks of the Dolomites, a UNESCO World Heritage Site, and the mountain guide, Paolo Posocco.

#OutdoorMoments

#OutdoorMoments, that is our collections protagonists of fragments of everyday life, imagined and set in places and situations that enhance their beauty and the ability to create a world of different experiences in the name of relaxation.

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#OUTDOORMOMENTS | CUSTOMADE
Afternoons cheered by caramel popcorn and pomegranate juice. The coffee table from the Customade collection designed by architect Alain Gilles accompanies it all.
#OUTDOORMOMENTS | EMMA CROSS
Soft colours, an interplay of weaves. The wind blows lightly on this early April day. Be inspired by the Emma Cross collection, designed by architect Monica Armani, and relax with us.
#OUTDOORMOMENTS | EMMA
Everyone wants to be lulled by the Emma Nest: with its unique shape, it is the perfect companion for a relaxing moment.
#OUTDOORMOMENTS | CUSTOMADE
A perfect combination, like dominoes. Is there anything more special? Joking together, collecting unforgettable memories. The table from the Customade collection does that too: giving you unique moments.
#OUTDOORMOMENTS | EMMA
One, two, three: everything is ready for a relaxing afternoon by the pool. The complements of the Emma collection are already waiting for you. Discover them now by visiting our website.
#OUTDOORMOMENTS | CLEVER
Would you prefer a good glass of wine or an iced cocktail? We'll take care of the rest: with the complements from the Clever collection, conviviality is served. Check them out now by visiting our website.
#OUTDOORMOMENTS | EMMA
Falling asleep lulled by the Emma Nest, in the shade of the olive trees. A unique sense of peace. Do you feel it too? Emma, design Monica Armani awaits you online.
#OUTDOORMOMENTS | EMMA
A special connection made of laughter and sharing. A secret language steeped in complicity and love without limits.
#OUTDOORMOMENTS | OUTDOOR COOKING
One, two, three... click! Because we all know that 'you also eat with your eyes'. Ready to become chefs? Today we introduce you to Outdoor Cooking, the new outdoor kitchen by Varaschin.
#OUTDOORMOMENTS | EMMA CROSS
Reflections. ✧ Play together, let the sun's rays caress you. The Emma Cross collection is online on our website.
#OUTDOORMOMENTS | EMMA CROSS
It is always the right time for an aperitif. Do you agree? Weaves, colours, wood on the fire. The Emma Cross armchair takes care of the rest. Its open yet enveloping shapes await you online.
#OUTDOORMOMENTS | SUNMOON
Because in the end, if you think about it, to make an afternoon special all it takes is a little bit of carefreeness and a sea view. Vis a Vis, Designer José Manuel Ferrero
#OUTDOORMOMENTS | BENTO
Imagine an afternoon by the pool. Around you, the lush vegetation almost seems painted. Put on your headphones and choose your favorite song, we'll take care of the rest. Stretch out on the Bento modular sofa and let yourself be pampered by its cushions, as soft as clouds.
#OUTDOORMOMENTS | VICTOR
The beauty that only simplicity can offer. Regular lines, essential shapes that speak directly to the heart. Prepare your favorite dish, set the table with your most beautiful tableware and enjoy a lunch in contact with nature comfortably seated on the Victor director chairs.
#OUTDOORMOMENTS | MAAT
The power of colors. The significant impact they have on our emotions and sensations. Have you ever noticed it? Let yourself be enveloped by the sinuous shapes of the Maat lounge armchair: comfortable, functional and with bright nuances. Thanks to its welcoming structure it will cuddle you during your most beautiful moments.
#OUTDOORMOMENTS | EMMA
The beauty of simple things. A moment to be together, under the shade of the pergola. The scent coming from a sweet and fresh ripe melon, ready to be tasted.
#OUTDOORMOMENTS | CLEVER
The beautiful mid-September sunset. Let yourself be pampered by the warm wind as you sway carefree in a moment of your own. Some time alone, without thinking about anything: is there anything more beautiful?
#OUTDOORMOMENTS | CRICKET
A blanket, your favorite book. Let yourself be pampered by the sofa from the Cricket collection, inspired by the colors and shapes of nature. Spacious and comfortable, it will give you an afternoon of unconditional relaxation.
#OUTDOORMOMENTS | BAHIA
The last rays of sun. Living until the last moment the most beautiful season of the year. In your ears your favorite song, in the air the scent of flowers. Enjoy an afternoon of unconditional poolside relaxation comfortably lying on the sunbed from the Bahia collection: light and handy, the perfect companion for adventures.
#OUTDOORMOMENTS | CRICKET
Happiness in the little things. An unexpected gesture, her favourite flower, a sunset. Everything is impeccable on this late August morning. Inspired by the colours and shapes of nature, the Cricket daybed accompanies you in your most special moments, just like this one.
#OUTDOORMOMENTS | IN&OUT
The pleasure of sharing wherever we want. Sit back comfortably and immerse yourself in a magical atmosphere with us. The match is about to start, who will be our companions for this adventure? The In & Out armchairs, which, thanks to their seat height of only 40 cm, will cuddle us during all sets. In & Out, designed by Ernesto Lechthaler.
#OUTDOORMOMENTS | FLEXION
The perfect harmony of shapes and colours, as in the most wonderful of paintings. Soft, delicate nuances, in total harmony with nature. Discover the Flexion table, designed by Edoardo Gherardi.
#OUTDOORMOMENTS | TIBIDABO
Be accomplices. Laugh, joke, have fun together. It is a summer afternoon, the sun is setting. Let yourself be seduced by the unmistakable weaving of the Tibidabo collection, made entirely by hand and accompanied by a painted aluminum structure.
#OUTDOORMOMENTS | CLEVER
A day together, the scent of summer in the air. A refreshing cocktail by the pool. Enjoy the sun's rays lying on the sofa from the Clever collection which, with its minimal design, blends perfectly with different types of outdoor environments.
#OUTDOORMOMENTS | BELT AIR
The sun high in the sky gives the trees a bright color, creating plays of light and shadow. The leaves sway gently rocked by the wind. Let yourself be enveloped by the soft lines of the Belt Air sofa and enjoy an afternoon of complete relaxation in contact with nature. Find out now, create your favorite composition.
#OUTDOORMOMENTS | EMMA
Smiling softly. Dedicate yourself to a moment of pure love and complicity. Talk to each other, in the most authentic and sweetest possible way. Snuggle up in the daybed family from the Emma collection characterized by the unmistakable handmade weaving, and let yourself be cradled in a welcoming embrace.
#OUTDOORMOMENTS | CLEVER
Essentiality. Looking at the world from above, surrounded by the bright green of the grass and trees. A panoramic terrace, an extraordinary view. Relax and enjoy a wonderful lansdcape sitting comfortably on the stools of the Clever collection: essential and with welcoming lines, they are the perfect synthesis between practicality and comfort.
#OUTDOORMOMENTS | CLEVER
A sunny afternoon, your favorite drink. Let yourself be seduced by the Clever deckchair: characterized by its light and handy structure, it will be the ideal companion for an outdoor moment anywhere, even near a tennis court.
#OUTDOORMOMENTS | CLEVER
Clever, in name and in fact. The Lounge armchairs of the Clever collection, light and easy to handle, furnish outdoor spaces by combining minimal aesthetics and great practicality.
#OUTDOORMOMENTS | TIBIDABO
The luck of being able to share special moments with your loved one. Being yourself, in the most tender and sweetest way. A smile, a cuddle, an exchange of funny jokes. And everything becomes beautiful again. Discover the lines and shapes of the Tibidabo collection.
#OUTDOORMOMENTS | MAAT
Lose yourself completely, take refuge in the beauty of works of art, studying even the smallest of nuances. Around, only nature and a sense of peace without equal. Let yourself be enveloped by the colorful beauty of the Maat armchairs, Designer Philippe Bestenheider.
#OUTDOORMOMENTS | SUMMER SET
A chameleonic mood, which combines nature with urban areas. Let yourself be cradled by the sweet passing of time, switch off and enjoy a totally relaxing lunch with the people you love. Deeply inhale the scent of freshly bloomed flowers and take a seat on the lounge chairs of the Summer Set collection, designed by Christophe Pillet.
#OUTDOORMOMENTS | EMMA
The scent of melons: sweet, fresh, persuasive. A pleasure for the senses because it reminds us of the beauty and goodness of nature. A snack in the courtyard, in the shade of the pergola. Around us, a breathtaking panorama made up of vineyards, wheat fields and woods. Discover the Emma chairs, designed by Monica Armani.
#OUTDOORMOMENTS | BARCODE
The irresistible beauty of a summer day immersed in nature. Enjoy sounds and colours, while regenerating body and mind. Let your thoughts wander freely and treat yourself to an afternoon just for you. Discover now the sunbed of the Barcode collection designed by Alessandro Dubini: modern, elegant and very comfortable.
#OUTDOORMOMENTS | ELLISSE AND CLEVER
An appointment for two under the luxuriant pergola. Joking together, accomplices, around the Ellisse table: elegant, versatile and essential. With a light structure, it combines perfectly with many types of seating such as those of the Clever collection.
#OUTDOORMOMENTS | BELT AIR
Un risveglio pieno d’amore. Perché alla fine, se ci pensiamo, basta davvero poco: un biglietto, una dedica e tutto si trasforma, quasi per magia. L’amore è proprio questo: la semplicità più assoluta, fatta di piccoli gesti che nascondono un grande significato.
#OUTDOORMOMENTS | TIBIDABO
A special, different evening. An intimate moment that will remain unforgettable. Put on your favorite dress and let yourself be enveloped by the sweetness of the night together with the person you love. Treat yourself to a moment just for the two of you and let yourself be welcomed by the daybed from the Tibidabo collection: with its soft cushions it will pamper you like a hug. Discover the Tibidabo collection, designer Calvi Brambilla.
#OUTDOORMOMENTS | BELT
A glass of wine, the right atmosphere. In the background? The right music, a light but, at the same time, brilliant swing. These are the perfect companions for an aperitif in total relaxation, comfortably seated on the modular sofa from the Belt collection. Discover all the modules designed by Daniele Lo Scalzo Moscheri and transform your outdoor space.
#OUTDOORMOMENTS | BENTO
Be accomplices. A game of looks and smiles for an afternoon together comfortably seated on the sofas of the Bento collection which, thanks to their essential design and infinite compositional possibilities, create an outdoor environment that is different from time to time and capable of satisfying the most diverse tastes. Discover Bento, designed by Calvi Brambilla.
#OUTDOORMOMENTS | DAYBED FAMILY EMMA
The ingredients for a perfect afternoon? A bathing suit, a matching hat and a linen shirt. Alone or in company, it doesn't matter. Enjoy an outdoor moment of incredible relax. The daybed Family, designed to welcome all family members as if in an embrace, is also perfect for relaxing alone. Emma Daybed, design by Monica Armani.
#OUTDOORMOMENTS | KOLONAKI
“I’m happy, happy on my own” The best gift we can give ourselves is to take the time to do what we love. Because there is no better gesture than wanting to take care of yourself and your emotions. Enjoy your time and relax. Discover the Kolonaki collection, designed by Calvi Brambilla.
#OUTDOORMOMENTS | SUMMER SET
The perfect bond. The meeting of two opposite worlds that lovingly join. Happily twirling surrounded by greenery, forgetting everything, even the passing of time. Looking at each other and smiling, accomplices in a moment all to yourself. Discover the Summer Set collection, designed by Christophe Pillet.
#OUTDOORMOMENTS | Big Collection
Walking hand in hand along a path of life together. Get lost watching the bright green of the trees, chatting happily, thinking about the future. Talking about each other, living, loving each other. Discover the Big collection.
#OUTDOORMOMENTS | Flexion Table
Take a break and think about a happy moment. Smile as you listen to your favorite song on the radio. Give yourself a moment of peace just for you. Discover the Flexion table designed by Edoardo Gherardi with fluid and soft lines.
#OUTDOORMOMENTS | BALANCES
Perfect balances and geometries. Lines, dimensions, weaving and spaces in synergy with nature create a unique play of shapes. Discover the System Star table, elegant and refined, designed by Daniele Lo Scalzo Moscheri.
#OUTDOORMOMENTS | PURITY
The purity that only nature can offer. The hesitant sunlight peeps out from behind the clouds warming the heart. The table is set, the glasses are full of excellent wine. All is perfect. Discover the Emma collection dining armchairs, designed by Monica Armani.
#OUTDOORMOMENTS | Snuggles
Tenderly hugging in the shade of the trees. Synchronize your breaths, relax and fully experience outdoor therapy in all its aspects. Carefree, unique moments in which the world seems to stop. Discover the daybed of the Emma Cross collection, design Monica Armani.
#OUTDOORMOMENTS | Looks
Look beyond. Carry yourself out by the imagination and enjoy all the wonders that only nature can offer. Colors, shades, shapes, geometries and weaves: all this enclosed in a glance. Cricket Collection by Anki Gneib and Plinto Collection by Pio and Tito Toso.
#OUTDOORMOMENTS | Textures
The neutral tones of the stone with which the farm is built combine with the warm ones of the bronze-colored furnishings. A perfect combination, made even more beautiful by the sun's rays that timidly peep out from the leaves of the trees. Smart armchairs, rocking armchair and sofa.
#OUTDOORMOMENTS | Diaphragms
Even the last rays of the sun greet the day just ended. The twilight lights create a unique, almost magical atmosphere. Close your eyes and let your self enjoy the quiet that only dusk can give. Exhale, inhale slowly and abandon your self on the Emma Cross armchairs. Emma Lampshades and tables, Emma Cross armchairs, sofas and tables, design Monica Armani.
#OUTDOORMOMENTS | Awareness
The awareness of understanding each other and being able to be authentic. The desire to share carefree moments, such as those experienced as children. Joking and laughing happily surrounded by nature. Chasing each other barefoot, to feel free. Tibidabo collection design Calvi Brambilla.
#OUTDOORMOMENTS | Challenges
Even the small everyday moments have a different taste when shared with the beloved ones. Under a roof made of leaves and the scent of grapes, time stops. Plinto table, design Pio and Tito Toso. Emma Cross armchair, design Monica Armani.
#OUTDOORMOMENTS | Lightness
As light as air. Feel the contact of the body lying on the bed, that is relaxed, welcomed and weightless. The forehead kissed by the sun and the skin that absorbs new energy from its rays. Bahia collection, design Calvi Brambilla.
#OUTDOORMOMENTS | Pause
Take a short break outdoors, on a comfortable sofa, warmed by the sun's rays, mitigated by a light breeze. In the peace and simplicity of this moment, the right complicity is created to exchange genuine smiles, which nourish the soul. Belt Collection, design Daniele Lo Scalzo Moscheri.
#OUTDOORMOMENTS | Sharing
Meals taste different when shared with your beloved people on a beautiful sunny day outdoors. Plinto table, design Pio and Tito Toso. Noss armchairs, design Edoardo Gherardi.
#OUTDOORMOMENTS | Inspirations
A natural element, a work of art, a piece of music: inspiration comes from anywhere, you just need to be ready to grasp it. Emma Cross compact daybed, design Monica Armani.
#OUTDOORMOMENTS | Affinities
A chair and a table, both with wheels to ease the movement. Essentiality and functionality meet Plinto Sit & Eat, design Pio and Tito Toso, as a new idea of dynamic and versatile conviviality. Plinto Sit & Eat, design Pio e Tito Toso.
#OUTDOORMOMENTS | Lights
“Lights up”, let the evening begin. Our collections are expanded with proposals that allow you to experience the outdoor space from dawn to dusk. Emma lampshade and table, Emma Cross armchairs, design Monica Armani
#OUTDOORMOMENTS | Pleasures
A toast to yourself, that you know how to appreciate every moment and every little detail. A sunny day, which makes the landscape shine with a new light, while the gaze is lost along the horizon. The air is clear and a breath is enough to savor the pleasure of peace and serenity. Emma Cross stools, design Monica Armani, and Plinto table, design Pio and Tito Toso.
#OUTDOORMOMENTS | Emotions
The outside world disappears. Who is left is you, sitting on the armchair, immersed in reading, while chasing the lives of the protagonists of the book. You can share every emotion with them and feel them vibrate again, even when you put the book back on the table and get up escaping the sunset. Emma Cross collection, design Monica Armani.
#OUTDOORMOMENTS | Waitings
What time is it? Among the cushions of the daybed it is easy to lose the track of time and even the longest waits are resolved in a few moments, which leave a foretaste of the pleasure of a romantic encounter. Daybed compact Emma Cross, design Monica Armani.
#OUTDOORMOMENTS | Discoveries
Take a break. Make yourself comfortable on the Summer Set bergère and enjoy discovering all the small details that make the landscape unique. The rustle of the foliage of the olive trees, the light that filters through the parasol, the chirping of cicadas, the scent of drywall warmed by the sun's rays. Bergère relax Summer Set, design Christophe Pillet.
#OUTDOORMOMENTS | Landscapes
Read the landscape through the lens of a camera, on the pages of a book or, simply, through the eyes. Look at our reflection in it and rock into the pleasant feeling of being part of the whole. Emma Cross collection, design by Monica Armani.
#OUTDOORMOMENTS | Encounters
The pleasure of spending time together when it’s evening. That feeling spreads in the air and makes us reconcile with ourselves. What is left is the awareness that the day is about to end and the thought of laughings, toasts, hugs and confidences shared in private under the lampshade.
#OUTDOORMOMENTS | Absences
Elegant and slender, the new Noss stool combines essentiality and ergonomics in a perfect union. The popular Noss collection, designed by Edoardo Gherardi, expands with this new proposal with a strong personality, designed for modern and versatile outdoor spaces. Noss stool, design Edoardo Gherardi.
#OUTDOORMOMENTS | Surprises
A wonderful sunny day, an elegant Emma Cross dining area and an unexpected surprise that lets you taste the pleasure of new discoveries. Emma Cross collection, design Monica Armani.
#OUTDOORMOMENTS | Horizons
From this secluded place, immersed in immense quiet, the pleasures of life should be savored in small sips, while the soul slips away, tending to infinity. Emma Cross armchairs and Emma table, design Monica Armani.
#OUTDOORMOMENTS | Belt daybed
On the Belt daybed you can relax as long as you want, reading a book, sipping a drink or simply getting lost in its cushions. Close your eyes and hold your breath for a few seconds, imagining that all around the world stops for a moment, together with you. Start your Outdoor Therapy now. Belt daybed, design Daniele Lo Scalzo Moscheri.
#OUTDOORMOMENTS | Emma daybed compact
Halfway between a sofa and a cot, the Emma compact daybed invites you to snuggle up and relax, to pleasantly spend your days outdoors. Enveloping and easy to handle, it is characterized by its soft and curved design and by the spectacular hand-woven backrest on which one or more cushions can be placed to find the best possible comfort dimension. Emma compact daybed with high backrest design Monica Armani.
#OUTDOORMOMENTS | Cricket stool
Elegant, slender and comfortable, for a dynamic and informal dining area. The Cricket stool in white finish can harmonize with any outdoor environment, always bringing its touch of style. The perfect seat to share pleasant #OutdoorMoments in complete relaxation. Cricket collection, designed by Anki Gneib.
#OUTDOORMOMENTS | Filled with energy
"The sunlight rest on my skin, the air makes me feel lighter, the daybed is a soft support for my body and allows me to move following the rhythm of my breathing. I close my eyes and see a warm light that immediately calms me. It only takes a few moments to feel full of energy."
#OUTDOORMOMENTS | Babylon collection
A couple of lighted candles and the outdoor lounge transforms into a magical setting at sunset. Forget your worries and experience this special moment of immersion in the landscape. Babylon, design Giopato & Coombes.
#OUTDOORMOMENTS | Belt modular sofa
An essential design, which combines soft and harmonious shapes in an experience of comfort to be enjoyed in complete relaxation. Modular sofa Belt collection.
#OUTDOORMOMENTS | System collection
A light presence and an airy design for a collection that comes from a simple sign, which becomes elegant and distinctive furniture. A new expression of essentiality and refinement. System collection, design Daniele Lo Scalzo Moscher
#OUTDOORMOMENTS | Because of your smile
After so many years together, your stories still capture me and when you smile at me, I feel just like that day when our eyes met and our lives tightened in a sweet intertwining. Emma Daybed compact with high backrest, design Monica Armani.
#OUTDOORMOMENTS | Natural connections
Our stories are intertwined and enriched. New projects come to life from desires. The outdoor becomes the catalyst for emotions to be shared, a scenario that frames a time marked by magical and unrepeatable moments. Belt modular sofas, design Daniele Lo Scalzo Moscheri.
#OUTDOORMOMENTS | Emma Cross armchairs and Emma table
Time is always well spent when gathering around a table to share a lunch. With their soft lines and without edges, Emma Cross armchairs and Emma table create the perfect set to experience a warm conviviality. Emma Cross armchair and Emma table, design Monica Armani.
#OUTDOORMOMENTS | Celebrate everyday
Find again the small things, to which we often do not give the appropriate attention. A moment of conviviality, laughs with friends of a lifetime: it takes really few to feel good, a few that is worth a lot. If are able to you appreciate it, you can transform your everyday life into the most precious of the gifts. System collection, design Daniele Lo Scalzo Moscheri.
#OUTDOORMOMENTS | Create your world
Since I was a child, I have expressed myself by exploring shapes and colors. My imagination, that never turns down, feeds on everything my eyes can draw from what surrounds me. The mind explores curiously, the hand moves lightly: the story of a landscape that is “my landscape” comes to life on the paper sheet. Cricket armchairs, design Anki Gneib. Ellisse table, design R&S; Varaschin.
#OUTDOORMOMENTS | Unique instants
Collect moments by capturing them with the camera lens. The shot captures a moment, adding another experience lived together to our memory album. Protagonists, our passions, which dance around the desire to find joy and harmony in everything we do. Babylon collection, design Giopato & Coombes.
#OUTDOORMOMENTS | Stay active
"If you run, I'll do it too. After a week spent in the office I really need to move, feel my muscles vibrate, breathe the air deeply. Running makes me feel good, like being with you. " Belt modular sofa, design Daniele Lo Scalzo Moscheri
#OUTDOORMOMENTS | Deep in thought
“Sometimes I need to take the time to sort out my thoughts. I sit in the garden and let my gaze run towards the gentle slopes of the hills. The green of nature can calm me down like nothing else in the world. Then, as soon as I close my eyes, a light gust of wind ruffles my hair and takes away my worries in an instant." Emma daybed compact with high backrest, design Monica Armani
#OUTDOORMOMENTS | Lost in the pages
Getting lost in the pages of a book, when the boundary between reality and fiction becomes increasingly blurred. Get lost in the landscape, tuning your breath to the rhythm of nature. Get lost for a few moments, immersed in a sweet torpor, and then find yourself wearing a new energy. Find yourself on the Belt daybed, design Daniele Lo Scalzo Moscheri.
#OUTDOORMOMENTS | Belt modular sofa
Make yourself comfortable, close your eyes and listen to the sounds of nature. The Belt sofa is ready to welcome you among its soft cushions to give you a sweet break in the open air.
#OUTDOORMOMENTS | Save the planet
“Traveling to enrich oneself with knowledge, but not only, also with awareness. At the center of my interest is nature, queen of a planet that we should learn to respect more and protect better. The camera is the means, building a more solid sense of responsibility is the purpose."
#OUTDOORMOMENTS | Belt modular sofa by night
Belt is enriched with new modules with rounded lines, which increase the comfort and versatility of this highly appreciated collection. Choose the composition that suits your needs and enjoy the pleasure of being outdoors from dawn to dusk.
#OUTDOORMOMENTS | Genuine taste
The refreshing delight of what nature gives us across the seasons, the flavour of simple treasures that we can nurture and collect. Love for genuineness, also in the figurative sense, just like that of a group of friends gathered around a table to share the wholesomeness of their emotions.
#OUTDOORMOMENTS | Ellisse table and Cricket armchairs
Everything is calm and bright, harmonious and pure, an invitation to make yourself comfortable and enjoy a moment of relaxation. Ellisse, design R&D; Varaschin Cricket, design Anki Gneib
#OUTDOORMOMENTS | Babylon collection
Even when it is going to rain the sky is stunning. And the clouds tinge with new colors, the same we see in the new white rope finish for the #Babylon collection, design by Giopato & Coombes.
#OUTDOORMOMENTS | With myself
"Yoga, my lifeblood, the key to get in deep contact with my mind. I listen to nature, its voice and its silence, letting myself be caressed by its light and its colors. I let myself be guided by the desire to regain possession of what really matters, finding myself. "
#OUTDOORMOMENTS | Sharing passions
We love to live the passions together and in complete freedom. We run enjoying the reassuring sound of our steps on the ground, synchronizing with the vital rhythm of our breath and abandoning ourselves to the pleasure of feeling the body get in harmony with nature. We are pure outdoor energy.

#OutdoorTalks

OUTDOORTALKS | Pio e Tito Toso talks about Outdoor Cooking

OUTDOORTALKS | Stefano Giust talks about business growth

OUTDOORTALKS | José Manuel Ferrero talks about Sunmoon

OUTDOORTALKS | Edoardo Gherardi talks about Noss and Flexion

OUTDOORTALKS | Monica Armani talks about Emma and Emma Cross

OUTDOORTALKS | Edoardo Gherardi talks about the new creative direction

OUTDOORTALKS | Calvi Brambilla talk about their relationship with Varaschin

OUTDOORTALKS | Daniele Lo Scalzo Moscheri about Belt collection

OUTDOORTALKS | Edoardo Gherardi talks about Noss

OUTDOORTALKS | Verena Varaschin about marketing and communication

OUTDOORTALKS | Monica Armani about Emma Cross

OUTDOORTALKS | Stefano Giust about brand values

#WELLNESSTHERAPY

#WELLNESSTHERAPY | DOUBLE BED

#WELLNESSTHERAPY | TECHNOLOGIES

#WELLNESSTHERAPY | Varaschin meets Alberto Apostoli

#WELLNESSTHERAPY | STONE

#WELLNESSTHERAPY | A NEW ERA

#WELLNESSTHERAPY | Sunlounger

#WELLNESSTHERAPY | Single bed

#BrandMovies

LONDON CALLING

OUTDOOR THERAPY II

Outdoor therapy

Meet the designers

OUTDOORTALKS | José Manuel Ferrero talks about Sunmoon

SALONE DEL MOBILE 2023 | Alain Gilles talks about Customade Table

SALONE DEL MOBILE 2023 | Monica Armani talks about new products

SALONE DEL MOBILE 2023 | Edoardo Gherardi talks about Flexion

SALONE DEL MOBILE 2023 | EDOARDO GHERARDI

Meet the designers | Fuorisalone 2022 | Monica Armani

Meet the designers | Fuorisalone 2022 | Calvi Brambilla

Meet the designers | Fuorisalone 2022 | Daniele Lo Scalzo Moscheri

VARASCHIN | Milan Design Week 2022

#OutdoorDeepExperience

OUTDOOR DEEP EXPERIENCE III | ACT IV - The value of differences

OUTDOOR DEEP EXPERIENCE III | ACT III - Body, mind, spirit

OUTDOOR DEEP EXPERIENCE III | ACT II - Overcoming your limits #2

OUTDOOR DEEP EXPERIENCE III | ACT I - Overcoming your limits #1

Outdoor Deep Experience II | Act IV - For passion and for fun

Outdoor Deep Experience II | Act III - Stop and start

Outdoor Deep Experience II | Act II – Free wheeling thoughts

Outdoor Deep Experience II | Act I – Walks of life

Outdoor Deep Experience | Act IV - Awareness and lightness

Outdoor Deep Experience | Act III - Authenticity and sharing

Outdoor Deep Experience | Act II – Crossing letting myself be crossed

Outdoor Deep Experience | Act I - Reason and emotion

#OutdoorMoments

#OUTDOORMOMENTS | CUSTOMADE

#OUTDOORMOMENTS | EMMA CROSS

#OUTDOORMOMENTS | EMMA

#OUTDOORMOMENTS | CUSTOMADE

#OUTDOORMOMENTS | EMMA

#OUTDOORMOMENTS | CLEVER

#OUTDOORMOMENTS | EMMA

#OUTDOORMOMENTS | EMMA

#OUTDOORMOMENTS | OUTDOOR COOKING

#OUTDOORMOMENTS | EMMA CROSS

#OUTDOORMOMENTS | EMMA CROSS

#OUTDOORMOMENTS | SUNMOON

#OUTDOORMOMENTS | BENTO

#OUTDOORMOMENTS | VICTOR

#OUTDOORMOMENTS | MAAT

#OUTDOORMOMENTS | EMMA

#OUTDOORMOMENTS | CLEVER

#OUTDOORMOMENTS | CRICKET

#OUTDOORMOMENTS | BAHIA

#OUTDOORMOMENTS | CRICKET

#OUTDOORMOMENTS | IN&OUT

#OUTDOORMOMENTS | FLEXION

#OUTDOORMOMENTS | TIBIDABO

#OUTDOORMOMENTS | CLEVER

#OUTDOORMOMENTS | BELT AIR

#OUTDOORMOMENTS | EMMA

#OUTDOORMOMENTS | CLEVER

#OUTDOORMOMENTS | CLEVER

#OUTDOORMOMENTS | CLEVER

#OUTDOORMOMENTS | TIBIDABO

#OUTDOORMOMENTS | MAAT