I Saloni 2018 – Outdoor therapy – Portraits
MILAN INTERNATIONAL FURNITURE FAIR 2018
HALL. 5 BOOTH C03 D02 [new position]
VARASCHIN Outdoor Therapy – Portraits
The 2018 edition of the Varaschin’s booth is the expression of the philosophy of Outdoor Therapy, now consolidated and strongly shared by the company management.
The Outdoor Therapy is a source of inspiration for this year’s concept with the “DYNAMIC LIFESTYLE” as a protagonist. A daily lifestyle made of dynamic instants, moments in movement, expressions of wellbeing experienced in the open air, in harmony with the ENVIRONMENT.
Our artistic director, the Architect Lo Scalzo Moscheri decided to express this concept by the image of the moments, captured through a series of Polaroid pictures or slowmotion videos.
Stolen moments of daily life, of suggestive emotions, of “immersive locations“, for nourishing the sharing, the introspection and the sensitivity towards perfumes, shapes, colors, flavors, surrounding sounds.
Portraits, Impressions of us and the Environment. This is the Varaschin Outdoor Therapy
- Experiential marketing: Varaschin case study on the February issue of Sistemi&ImpresaWhat is experiential marketing? And how is it possible to go deeper in the relationship between...
- VIDEO | Designer | Alessandro Dubini“Architect Alessandro Dubini uses clean spaces and shapes to convey harmony and enhance the...
- Varaschin – Messaggero Veneto
- #50VaraschinOn July 19th we celebrated 50 years of our company with an event dedicated to the #OutdoorTherapy....
- VIDEO | Designer | Monica Armani“I thought of a clean and simple product with distinctive details”. Monica Armani...