I Saloni 2018 – Outdoor therapy – Portraits
MILAN INTERNATIONAL FURNITURE FAIR 2018
HALL. 5 BOOTH C03 D02 [new position]
VARASCHIN Outdoor Therapy – Portraits
The 2018 edition of the Varaschin’s booth is the expression of the philosophy of Outdoor Therapy, now consolidated and strongly shared by the company management.
The Outdoor Therapy is a source of inspiration for this year’s concept with the “DYNAMIC LIFESTYLE” as a protagonist. A daily lifestyle made of dynamic instants, moments in movement, expressions of wellbeing experienced in the open air, in harmony with the ENVIRONMENT.
Our artistic director, the Architect Lo Scalzo Moscheri decided to express this concept by the image of the moments, captured through a series of Polaroid pictures or slowmotion videos.
Stolen moments of daily life, of suggestive emotions, of “immersive locations“, for nourishing the sharing, the introspection and the sensitivity towards perfumes, shapes, colors, flavors, surrounding sounds.
Portraits, Impressions of us and the Environment. This is the Varaschin Outdoor Therapy
- On the roof of the outdoor market, Varaschin closes 2021 with a turnover of 19 million. Our chief operating officer Stefano Giust told Pambianco, one of the most prestigious newspapers...
- Two Mediastars for varaschin.it website An important acknowledgement arrives from Mediastars, the technical advertising award assigned...
- Varaschin on the cover of Sistemi&Impresa n.5/2021 Sistemi&Impresa, a prestigious management magazine published by Este, Milan, which explores...
- Changing of the guard in our creative direction. Edoardo Gherardi takes over from Daniele Lo Scalzo Moscheri.
- #OutdoorTalks: a chat about us and our collections immersed in a striking natural setting. The Camera is focused on the people, those who direct, coordinate and create, taking advantage...