What will remain of the 2023 edition of the Salone del Mobile?
Certainly, the extensive presence of the outdoor world, undisputed protagonist of many of the installations seen at the fair and in the city centre. The more a space – be it domestic or contract – opens outwards, the more it increases its livability. Hence the need to make the open-air environments welcoming and full of personality, to be able to be experienced in total relaxation, from sunrise to sunset.
The breadth of range and the customization possibilities are acclaimed in particular by architects and designers who find in a single brand the ideal partner for the realization of the most diverse projects. This is also why we expand our collections year after year with new elements, offering the professionals with whom we collaborate an ever richer expressive vocabulary.
This is the case, for example, of the Emma Cross collection, designed by Monica Armani, whose inspiration comes from the soft shapes of a flower corolla and the enveloping lines of a shirt collar. Emma Cross enters the scene with a dining armchair and develops over time with armchairs, sofas, daybeds, stools and coffee tables to now also include sunbeds, a choice that makes this line ideal for furnishing other environments as well, such as terraces with swimming pools or wellness areas.
The increasingly frenetic pace of life and the feeling of instability that often characterizes everyday life push people to choose the outdoor space as a place to find refuge and get away from complexity to find themselves.
Sunmoon, the new gazebo system designed by Jose Manuel Ferrero, presented at this year’s Salone, also takes its cue from these premises.
The comfort of a spacious daybed combines with the practicality of a structure which, if necessary, allows you to gain greater privacy, thanks to the rear panel in rope and the side curtains.
Optimize space with accessories able to adapt to different environments and the most sophisticated needs.
The modularity that accompanied the latest edition of the Salone del Mobile is a choice that we too, as a company, have decided to adopt for the creation of some of our furnishing accessories.
The latest are the Belt Air sofas designed by architect Daniele Lo Scalzo Moscheri. Made to measure, just like a tailored suit, with these sofas it is possible to create infinite compositions where you can spend carefree moments in the open air.
In the 2023 edition of the Milan Design Week, the leitmotif was also the attention to environmental sustainability, implemented through choices that look at reuse, circularity and virtuous practices. Our green commitment is now acknowledged in its various facets. It goes from the inclusion of 100% recyclable proposals within our range, such as the Noss chair and stool made entirely of aluminium, to the use of wood from certified sources or, again, to the increasingly widespread introduction of cardboard as an alternative to plastic for the creation of packaging.
Sustainability for Varaschin is, however, a broader concept, which starts from a quality policy made up of tangible initiatives, and opens up to embrace social and economic issues starting from a simple assumption: each of our actions has consequences of which we must be aware, to ensure a better tomorrow for future generations.
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The project stems from a desire to subject business processes to a reorganization effort that will lead to the reduction of greenhouse gases and simultaneously to the proper communication of the principles and value of this sustainability path.
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