Is there anything more tender than a hug?
Let’s think about the feeling of quiet and tranquility we feel when the person we love hugs us. Or, again, when as children we cuddled up next to our parents, perhaps after a bad day at school.
The power released by this primordial gesture, instinctive since birth, is exceptional.
It envelops, welcomes, cradles and unites like a weaving, an everlasting bond.
If we have taken the poetic license to make this comparison, there is a reason.
It is precisely in this similarity, in fact, that lays the characteristic trait of many of our products.