Varaschin and well-being. A relationship based on a deep affinity, which through Wellness Therapy, a new business line dedicated to the world of spas and beyond, is further consolidated. The assumption is the desire to explore forms and functions by placing at the center of design and realization, of conceiving and making, the person, the love of oneself, the care of oneself, the search for a deep and authentic understanding with oneself and the personal living spaces.

In addition to a dedicated catalogue, we wanted to reserve a separate website for Wellness Therapy. The protagonist of the contents is the story of the project and the elements that compose it, namely single bed, double bed, sunlounger and Stone complement, designed by Alberto Apostoli, one of the most authoritative designers at an international level in the field of wellness.

The Wellness Therapy website is enriched by numerous video contributions, in-depth analyses of the description of a project which, dressed in refined essentiality, presents itself as a complete system, where light, colour, sound, warmer and fragrance interact, creating a relaxing experience in which, in addition to shape and ergonomics, emotion and holistic sensoriality come into play.

Involvement, expression, training: these, according to our COO, Stefano Giust, are the bases for decreasing staff turnover. How? By integrating and adapting evaluation methods.

In recent years, Varaschin has in fact changed its way of working by communicating in real time all the activities carried out by management to the first and second management lines in order to facilitate the transfer of processes to the market and to people.

Evolution also in the field of training with team working and exchange of knowledge between seniors and intermediate figures to allow employees to qualify internally and develop unique skills. These skills can be used above all in management for a medium-long term vision of the business that belongs to him.

Our chief operating officer Stefano Giust told Pambianco, one of the most prestigious newspapers in the world of lifestyle, about the important goals achieved by our company.

Repaid by the choices of the last period, in fact, we will conclude this year with a positive balance, exceeding the data of the previous one, with in addition the satisfaction of having registered an exponential increase in interest towards our products from both the Italian market and export.

Not only. Important projects concerning sustainability, a theme that is already particularly dear to us, are planned for the coming months, when it will become an integral part of our corporate values.

Looking to the future, moreover, we are working on the creation of a new business line which, as stated by our chief operating officer, represents an important strategic opportunity. The presentation will take place during the Design Week of April 2022.

An important acknowledgement arrives from Mediastars, the technical advertising award assigned every year, in different categories, to the most interesting Italian communication projects.

Congratulations to Care agency, who took care of the conception and development of the new website, earning a star for art direction and one for structural design in the internet section.

With our open air  conversations  #OutdoorTalks, on social media in these precise days, we wanted to tell you something more about ourselves through the voices of  Verena Varaschin, member of the board and Marketing  & Communications Manager; Stefano Giust, COO; Monica Armani and Daniele Lo Scalzo Moscheri, both designers, the “pencils” behind some of the most iconic products in our collections.

The Camera is focused on the people, those who direct, coordinate and create, taking advantage of a natural setting of rare beauty, a very suggestive atmosphere in total harmony with our concept of relaxing in the outdoors.

The focal point of the four interviews are the value of the brand, the distinctive aspects of an marketing activity with a strong strategic footprint, the new Emma Cross and Belt Collections.
Enjoy.

During the virtual conference ” The contagion of experiece: after the war,a new development” of last April promoted by the publishing house ESTE, managers and business men interacted on the way companies were facing the crisis that has come about due to the Pandemic.

Our COO Stefano Giust has explained how Varaschin has faced the current emergency.

Here part of his comments on the article “Covid-13 e Direzione del Personale. What the pandemic is teaching us”, pubblished on n.144 Persone & Conoscenze.

Brand identity, coherence with our core business, experential marketing and customer satisfaction: these are the fundamental points of the Varaschin Strategy, presented in detail by Stefano Giust, our COO, in the first number of ” The Italian Factory”, the new podcast of ” Words from the Management” dedicated to the Small and Medium Italian Industry, by Este Cultura d’Impresa.

Happy Listening

In an increasingly international context, where competition is fierce, adopting a strategy that focuses on identity and values ​​can make the difference: Stefano Giust, speaking of SMEs, reaches these conclusions on Sistemi & Impresa.

Varaschin’s COO starts from the analysis of a paradigm too often adopted by SMEs active in sectors characterized by a significant number of competitors and by an increasingly selective demand, a model focused on the search for opportunities outside the core business of company and therefore unable to produce positive effects.

From the examination of this vicious circle, Mr. Giust describes a virtuous business model centered on the core of the company, the values ​​and identity, focused on the product-service, on human resources and planning, based on coherence and therefore destined to be repaid with the trust of the stakeholders and the consensus on the part of the market.

In the following lines, Stefano Giust says that Varaschin’s adoption of this business model has proved fruitful, because the company focused on qualified outdoor design, to develop and enhance the distinctive skills of the product and of the outdoor market, as well as to plan all strategic activities more consciously, consequently consolidating the links both with suppliers and designers.