I Saloni 2019 – Outdoor therapy
A booth devoted to the Outdoor Therapy.
The “Tropical Forest” and the scenography of nature.
Nature Inspires Us.
The design of the booth includes a spectacular interaction between tropical plants and Varaschin new product collections.
Spaces are supported by vertical screens projecting suggestive scenarios about nature, man and wellbeing, an experiential representation of corporate philosophy linked to Outdoor Therapy.
Digital communication takes place through vertical monitors able to create a THREE-DIMENSIONAL EFFECT.
The division of the spaces makes it possible to create a PATH and a gradual and contextualized discovery of the products.
- Varaschin on the cover of Sistemi&Impresa n.5/2021 Sistemi&Impresa, a prestigious management magazine published by Este, Milan, which explores...
- Changing of the guard in our creative direction. Edoardo Gherardi takes over from Daniele Lo Scalzo Moscheri.
- #OutdoorTalks: a chat about us and our collections immersed in a striking natural setting. The Camera is focused on the people, those who direct, coordinate and create, taking advantage...
- Our new commercial is on air. This video summarizes the distinctive values of the brand into a thirty-second story set in...
- What is this Pandemic teaching us. Stefano Giust on “Persone & Conoscenze” N. 144 Our COO Stefano Giust has explained how Varaschin has faced the current emergency.