In the article published in the Sistemi&Impresa magazine, our COO illustrates the cornerstones that help small and medium-sized companies gain competitiveness and overcome the challenges of communicating their values.
Indeed, companies’ success lays its foundation on a ‘triad system’ consisting of three fundamental elements that, together, build a competitive advantage: values, vision and the necessary distinctive skills.
A model that has also been implemented within our company and that, besides being a successful example, has made a considerable contribution to analysing, consolidating and developing this important paradigm.