On Friday 16 June, our Chief Operating Officer, Stefano Giust, presented his new book “Riposizionare con successo le PMI di qualità – Il caso Varaschin Outdoor Therapy”, published by Maggioli Editore.
The book, available in all bookshops and online, illustrates a comprehensive and efficient model for developing and/or relaunching quality Italian SMEs that are struggling to express adequately their values. How? By building a solid corporate identity through a ‘consistency model’, an indispensable tool for gaining the trust of new potential customers, with the aim of reaching a new target market.
An innovative business model that has been put into practice for the first time within our company.
Also speaking at the event, moderated by journalist Carla De Meo, Dr. Andrea Francesconi, professor of business economics at the University of Trento and at SDA Bocconi School of Management in Milan, and the president of FederlegnoArredo, Dr. Claudio Feltrin.