Let’s go…Frozen


Ready? Let’s go for the winter photoshoot. Varaschin products will be tested in a freezing and snowy environment, in a location in the middle of the Dolomites…stay tuned!

I Saloni 2018 – Outdoor therapy – Portraits


Stand Milano 2018 –  Pad. 05 – Stand C03 | D02 A booth dedicated to the Outdoor Therapy. Inspired by the photographic film and by the iconic Polaroid, the booth is theatrically surrounded by photo panels mixing DYNAMIC LIFESTYLE pictures representing wellbeing or the to the behavior of people in the outdoor environment.

Outdoor Therapy event with Lorenzo Franco Santin


Last Friday, December 15th 2017 Varaschin Outdoor Therapy has opened its headquarters doors to the #wakeupandexplore event, an exclusive meeting with Lorenzo Franco Santin, the photographer and hiker who first walked through Sentiero Italia, a more than 6,000-km hiking route which crosses the entire national territory. Lorenzo started his journey from Sardinia and then arrived […]

Bahìa wins the ADA 2017


Sunbed BAHÍA by Varaschin is the winner of the outdoor category at Archiproducts Design Awards 2017. Snapshot of the excellences in international design, the ADA spotlight the most virtuous cooperations between brands and designers and award the innovation and creativity beyond the products. The international jury, whose members are 40 among the most influent international […]

Outdoor leading companies Made in Italy – OLC Group


Join forces as a group of excellences. This is the aim of OLC group, which gathers 3 top outdoor Italian brands, each one as a leader in different areas of expertise. KE, Varaschin Outdoor Therapy and Woodn banded together as OLC – Outdoor Leading Companies: the aim is to provide a complete answer to all […]

Varaschin at ADA 2017


What’s ADA 2017? It is the Archiproducts Design Awards, an international design competition organized by Archiproducts, with aims to recognize, reward and celebrate design excellence across a broad range of categories. This year Varaschin will take part in the second edition of ADA in the OUTDOOR category and the international judging panel will be composed […]

Inside an outdoor padded sofa


How can a padded sofa withstand rain, UV rays and thermal excursion? This is one of the most frequently asked questions. The answer is in the technology inside the sofa, which is the combination of research and experimentation, the discovery and testing of innovative and durable materials. The padding is made up of Dry Feel® […]

Behind the scenes – Catalog 2018


Have you ever wondered what happens during a furniture photo shooting? Here some of the best snaps of the still life photo shooting backstage by Varaschin Outdoor Therapy. And that’s not all folks: in September we will reveal you other unreleased snaps about Catalog 2018, taken on our new exciting location. Stay tuned!

Giro d’Italia 2017


May 27th, 2017 – 100 is a whole and historic number.  And Giro d’Italia celebrates its centennial this year. It has been 107 years and 99 editions since that morning on May 13th, 1909,  the most important event of cycling world has become part of the history of our country. The route runs across Italy, from […]

New HPL finishing options


Bedonia, concrete, anthracite: are we talking about the construction industry? Absolutely not. These are the three new finishes for HPL table tops introduced this year by Varaschin Outdoor Therapy and presented during the last Salone del Mobile in Milan. The inspiration came from the need of a more materic finishing than the monochrome ones already […]